Whitepaper: Predicting Farmer Personas through Statistical Analysis

This whitepaper walks through the data science and statistical analysis used to create our six standard personas, as well as key behavioral insights derived from those personas.

Fill out this form to download the whitepaper

In an ever-shifting agriculture market, basing business decisions on assumptions, intuition and anecdote is a risky proposition. This especially rings true given recent events in the industry:

  • Massive floods that wiped out 20 million acres of cropland in 2019
  • Unexpected derecho damage in 2020
  • Market prices fluctuating due to unexpected changes in trade policies
  • Increasing cropland development in Brazil and Argentina while the U.S. remains stagnant
  • COVID-19’s impact on traditional, mostly in-person, agribusiness marketing, sales and service processes

To remain agile and adapt to changing times, agribusinesses must invest in data, information and tools to help them understand both individual farmers and the aggregate segments of the market they serve.

Access our whitepaper to learn more about six farmer personas and how they can help you better understand the farmers in your market. 

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This whitepaper walks through the data science and statistical analysis used to create our six standard personas, as well as key behavioral insights derived from those personas.

Fill out the form to access the whitepaper.