In an ever-shifting agriculture market, basing business decisions on assumptions, intuition and anecdote is a risky proposition. This especially rings true given recent events in the industry:
To remain agile and adapt to changing times, agribusinesses must invest in data, information and tools to help them understand both individual farmers and the aggregate segments of the market they serve.
Access our whitepaper to learn more about six farmer personas and how they can help you better understand the farmers in your market.
This whitepaper walks through the data science and statistical analysis used to create our six standard personas, as well as key behavioral insights derived from those personas.