Direct-to-Farmer Marketing Solutions

Analyze. Market. Repeat. We empower agribusinesses to turn their strategic, data-driven analysis into action through targeted, contextual communications across all the major marketing channels.

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Marketing Solutions
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FarmFocus: Audience Segmentation & Research

Different farmers require different messages. Use our data and web applications to drill down into your market and build highly targeted segments for personalized & contextual messaging. (see video below)

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Persona Modeling

Remove the guesswork from your audience-building. Use our buyer persona modeling to identify your ideal customers and apply that segmentation to your database. 

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Email Marketing

Nothing gets the farmer's attention like a notification from their inbox. Our email marketing services take your creative and connect them with the perfect audience for that message. 

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Targeted Display Ads

Pay for the audience impressions, not the placement. Deliver targeted display ads to your specific segments of farmers across hundreds of websites through our data-powered programmatic advertising. 

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Social Media Boosting

Facebook is the most popular social media platform among farmers. Build your social media impact by boosting your content and putting it in the news feeds of the specific farmers you're trying to reach. 

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Pre-Roll Video & Connected TV

As video becomes the most successful form of digital marketing, serve your video spots to farmers through both pre-roll video on their favorite websites plus streaming services like Hulu, Roku, Amazon Prime, & Apple TV.

About Our Data

Farm Market iD is the leading provider of agriculture data to the industry. 

Our proprietary data is built literally from the ground up, starting at ¼-acre increments of geospatial data that connects growers to the fields they own and operate. We source data from the USDA, geospatial imagery, state and local governments, tax assessors, pesticide application and reporting data, consumer databases, and a variety of other public and private sources.

What Makes Our Data Different?

Our data is the most accurate, detailed, comprehensive, and current in the industry:

  • Accurate. Our data is based on field-level insights, can distinguish between owner and operator and relies on objective sourcing.
  • Detailed. We can identify acreage, crop type, estimated income & financials, real estate and auto data, NDVI/vegetation, and much more.
  • Comprehensive. We cover close to 95 percent of the U.S. agriculture market, more than any other provider out there. 
  • Current. We update the entire database at least annually, with many data being updated quarterly, monthly and even weekly.

What Do We Cover?

Our database currently consists of over 2 million grower records, 34 million farm fields and 300+ million planted acres. 

Because we bring in objective data from a variety of sources, we provide more information than any other data source: 

  • Complete contact information (name, address, email, phone, mobile)
  • 10-year planting & rotation history by field, plus in-season & predictive insights
  • Related growers (based on land, household, subsidy payment relationships and more)
  • On-farm grain storage showing the count and bushel capacity of associated bins
  • Irrigation identification & classification (pivot, non-pivot, other)
  • Equipment data (make, model, lease information, valuation, serial number, etc.) for leased equipment
  • Financial estimations, including Gross Farm Income & spend potential 
  • Real estate data (tax assessor, mortgage, and deed)
  • And much more

 

FarmFocus GrowerProfile V7

 

Farm Market iD’s range of available lists and their high-quality sample has made them an ideal partner. Unfortunately, in this industry vendors are often all too willing to allow inaccurate and outdated information to remain in their databases because it pads their total number of contacts. We have never found this to the case with Farm Market iD…on all assignments, Farm Market iD has come through for us.

Avant Marketing Group

Customer since 2017

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Don't miss a chance to connect with your ideal farmers!

Our unmatched data and insights will help you start conversations with new markets, or enhance the communications with your current markets. Set up a time to talk to our team about the specific solutions that could work for you. 

Fill out the form to talk to our team.